Magellan Announces Partnership With National Park Foundation
Magellan to Donate Portion of Proceeds from Sales of New Triton Handheld to Support America’s National Treasures
Salt
Lake City (August 7, 2007) Magellan today announced a new
partnership with the National Park Foundation that includes a
financial commitment from Magellan and the donation of 500 new
Triton handheld navigation devices for the National Park Foundation
to use as needed to support its programs. Magellan’s support will
assist the National Park Foundation in its efforts to help sustain
the conservation, preservation and enjoyment of America’s national
treasures.
"As an outdoor navigation brand, we share in
everyone’s concern for the environment and the preservation of
America’s parks and trails for future generations to navigate and
enjoy," said Nelson Chan, chief executive officer at Magellan. "We
are excited about working with the National Park Foundation to help
promote awareness about their important cause, to preserve the
beauty and tranquility of America’s national treasures."
Magellan, a global leader in GPS navigation devices, is introducing
its new series of Triton rugged handheld navigation devices designed
for the everyday adventurer and the devoted outdoors enthusiast at
the Outdoor Retailer show in Salt Lake City. Beginning with the
product’s release in September and continuing through December 31,
2007, a portion of the proceeds from the sales of any Triton unit
will be donated to the National Park Foundation.
Magellan Triton
The new Magellan Triton series of
portable handheld GPS receivers provide outdoor enthusiasts with the
most advanced design and navigation experience available. It is the
first line of rugged, handheld navigation devices designed with a
new user interface flow and screen graphics that make Triton easier
to use and more accessible to a greater population of outdoor
enthusiasts who may not have used GPS in the past because of its
complexity.
The full-featured Triton units offer full-color,
touch-screen controls and the ability to record and attach audio to
waypoint files. Other features unique to Triton include a built-in
2MB pixel camera, digital compass, barometer and built-in LED
flashlight. All of these features are elegantly integrated and
designed to create an overall experience not found in any handheld
GPS today.
"Outdoor enthusiasts use handheld GPS for two
reasons: To help them navigate along trails and waterways, and for
safety reasons, to know their precise locations by longitude and
latitude in event of an emergency. As the use of handheld GPS
continues to grow, we expect greater numbers of tourists will be
using their own GPS devices to help them navigate or sightsee," said
Stig Pedersen, senior director of marketing for Magellan. "We hope
that everyone who enjoys getting outdoors will join us in supporting
the National Park Foundation’s efforts throughout 2007 and beyond,
and we look forward to being a partner with them on future
campaigns."
"We are grateful to Magellan for this generous
contribution to our work," said Vin Cipolla, President and CEO of
the National Park Foundation. “This support will help the National
Park Foundation fulfill its mission of connecting Americans to their
national parks and ensure that all Americans have the opportunity to
explore, experience and enjoy these magnificent places.”
The
Magellan Triton series is expected to ship to all major U.S.
retailers in September. Prices for the six new Triton receivers
range from $129 to $499. Available accessories for Triton products
will include bicycle and swivel mounts, and vehicle mounts for users
who add the auto navigation upgrades.
About
Magellan
Magellan is a leader in the outdoor,
vehicle navigation, survey, GIS and OEM GPS navigation and
positioning markets. Recognized as an industry innovator, the
company is the creator of the award-winning Magellan RoadMate series
portable car navigation systems, Maestro, CrossoverGPS, the Magellan
Triton outdoor handheld navigation devices, the Hertz NeverLost car
navigation system and ProMark, the best-selling single frequency GPS
survey product line on the market. Magellan is privately held and
headquartered in Santa Clara, Calif., with European headquarters in
Carquefou, France. For more information on Magellan, visit
magellangps.com.
About the National Park
Foundation
The National Park Foundation
(www.nationalparks.org) is a 501(c)(3) organization chartered by
Congress in 1967 to continue a century-long tradition of private
philanthropy ensuring funding to preserve and enhance the legacy of
our National Parks. As the official non-profit partner of America’s
National Parks, the National Park Foundation does not receive
federal appropriations for their support. The National Park
Foundation serves to strengthen the connection between the American
people and their national parks by raising private funds, making
strategic grants, creating innovative partnerships and increasing
public awareness. Support of the National Park Foundation ensures
that the evolving history and rich heritage of our Nation remains
vital and relevant.
