MiTAC International Corporation Completes Purchase
of Magellan Consumer Product Division
Taipei, Taiwan
and Santa Clara, Calif. (January 13, 2009) MiTAC
International Corporation today announced the completion of its
purchase of the Consumer Product Division of Magellan Navigation,
Inc. Magellan will become a wholly-owned subsidiary of MiTAC
International Corporation. The new entity will be called MiTAC
Digital Corporation and Magellan will continue to operate under the
Magellan name and logo. The new division will be led by recently
appointed CEO of MiTAC Digital Corporation Kevin Chuang and will
remain headquartered in Santa Clara, Calif.
"I am very
pleased to be part of the new MiTAC Digital Corporation. The ability
to leverage MiTAC International Corporation strength in engineering
and manufacturing and the Magellan brand and channels of
distribution puts MiTAC Digital Corporation in an excellent position
to strengthen and grow the business in North America," said Kevin
Chuang, CEO of MiTAC Digital Corporation.
Magellan's brand
strength centers on its consumer brand preference, channels of
distribution in the handheld outdoor and car navigation markets in
North America. Its award-winning product lines include the RoadMate®
and Maestro series of portable car navigation systems and the
Triton® outdoor handheld navigation devices.
"With this
purchase, MiTAC International enhances its mobile navigation
business and positions our company for growth in North America,"
said Billy Ho, President of MiTAC International Corporation.
MiTAC International, a leading worldwide maker of wireless
communications products including portable GPS navigation devices,
will operate both the Mio and Magellan brands independently in North
America, but the brands will share technological expertise. Mio
Technology is a wholly-owned subsidiary of MiTAC.
About MiTAC
MiTAC International is a global
information technology company headquartered in Taiwan and publicly
listed on the Taiwan Stock Exchange. Founded in the 1990ís MiTAC
International has based its business model on Innovation, Design,
Manufacture and Service (IDMS), thereby providing our clients with a
totally integrated solution. This solution is managed by the
following Business Units (BUs): Client System, Enterprise, Mobile
Communication, and Tyan. The core competence of MiTAC International
centers on in-house software development, innovative integrated
hardware technology, ID design ability, vertical-manufacture ability
and brand management ability. Mitac’s Mobile Communications Business
Unit is focused on developing integrated handheld products,
including GPS, GPS Smartphones and Mobile Internet Devices, with the
emphasis on moving towards High Profit, Value-Added Design,
Manufacturer and Sales. MiTAC Web site:
mitac.com.
About Magellan
Magellan allows people to travel, work and play their way with
leading portable navigation and positioning solutions across
multiple consumer markets. Recognized as an industry innovator, the
company is the creator of the award-winning Magellan RoadMate, and
Maestro series portable car navigation systems, as well as the
CrossoverGPSTM and Magellan Triton outdoor handheld navigation
devices. Magellan is privately held and headquartered in Santa
Clara, Calif. The company is a wholly-owned subsidiary of MiTAC
International Corporation and continues to operate under the
Magellan name and logo. For more information on Magellan, visit
magellangps.com.
